The celebration hits every possible Air Force 1 market, from baller luxury-seekers to graffiti-artist skateboarders.

In December, Nike kicked things off by introducing the newest performance shoe, the Air Force 25, a more aerodynamic shoe with extra cushioning in the heel and the top. Air Force 1s also had an official 25th birthday party in New York City's Gotham Hall, with performances by old-school rappers Eric B. & Rakim, Nas and Kanye West.

Nike has also built two dozen 325-square-foot in-store boutiques in sneaker stores throughout the country, called Nike Air Force 1-Doors.

The areas are sleek with smooth black shelving, hardwood floors and black leather chairs for trying on sneakers. Jumping on the trend toward all things luxury, Nike created two limited-edition styles of the shoe, fashioned in Italy, which are enclosed in a case. The white AF1 is made from anaconda skins, and a black and brown pair are fashioned from crocodile. The cost - $2,000.

"I've sold two pairs already," said Frank Peterson, SneakerVilla's AF1 specialist, adding that he's carrying just six pairs of each shoe. "They are hot and they appeal to a certain customer."